Are short new gTLDs better?

While studying registration volumes from new gTLDs related to RELIGION, I noticed that the .WED new gTLD - a three characters domain name extension - is only losing domain name registrations. It has kept decreasing for the past 6 weeks. On the other hand, the .WEDDING - a seven characters extension - progression curve is increasing. Why is this so:

• Is the .WED new gTLD too restricted?
• Is .WEDDING more descriptive?

News:

1. .BRANDs - Progress:  The Mid-Year Analysis;
2. FFM is the second new gTLD operator;
3. Article - Five different ways to go .LIVE;
4. New gTLDs related to RELIGION (registration volumes);
5. Hot - One new gTLD just lost over 50% of it’s registrations in one month;
6. French new gTLD applicants: registration volumes;
7. The Sunrise Period for .SHOP starts today;
8. The .BRIDGESTONE launches a new website;
9. ICANN - Study shows gTLD awareness has "grown";
10. Application from SHELL offered on www.buzz.shell;
11. More coming by 8PM CET: subscribe to receive it all by email.

The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Sunrise Period for .SHOP new gTLD starts today

Many of the world’s leading brands use shop to add online shopping to their primary URL. Choose a .shop name for a dedicated online shopping address that is short, easy to remember and a powerful marketing tool.

When:

• SUNRISE PERIOD START: Thursday, 30 June, 2016
• SUNRISE PERIOD END: Monday, 29 August, 2016

Why:

According to the Registry:

".shop is the definitive online shopping address. Whether your business is online or offline a .shop domain name instantly identifies your website as a place to shop."

Good to know:

The .SHOP new gTLD is not alone: the .SHOPPING new gTLD Sunrise Period launches in July 2016 and the .BOUTIQUE is already open to all with more than 8,900 domain name registrations.

What to do:

Consider registering your domain names in similar domain name extensions such as the one above.

Where:

To participate in a Sunrise Period, it is recommended to contact a Corporate Registrar such as Nameshield.