Banks, to limit phishing, teach their clients to pay attention to where emails come from, and .BRAND new gTLDs were created to increase the trust level an end-user can have in a Trademark. It is exactly what trendsetter bank like BNP PARIBAS is doing with its Trademark. As a client from this bank, I feel much more comfortable dealing with a ".bnpparibas" rather than a ".com" which could belong to anyone.
Apparently, the number of indexed urls ending in ".google" has increased recently and I doubt the examples below are created just to play ;-)
New domain name registration volumes:
- New gTLDs related to RELIGION;
- New gTLDs related to FRENCH new gTLD applications;
- Plural VS Singular new gTLDs (HOT).
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- Domain names and branding the Chinese way;
- Just delegated, the .OBSERVER new gTLD;
- Dot Trademark Registry ups brand protection credentials; lines up discussions with Chinese online platforms;
- Domains Protected Marks List Plus Overview;
- X-Formation Launches using a new domain name.