Monday, March 23, 2020

Health and new gTLDs: 2019 in review

Many domain name extensions, "Generics" and "dotBrands" like, were created with a relation to Health. I listed 32 of them:
  • Ten are dotBrands (also called .BRANDs):
    • One of them was withdrawn before 2019: the .MTPC new gTLD. 
    • The .HISAMITSU had 24 domain names created in December, that is six more than in January of the same year. It also means that the Trademark uses its personalized domain names.
    • The .MERCKMSD still has not found a use of its domains: it had the same number of creations in December than in January: one. I don't understand such behavior: the TLD was delegated in 2017 and the company pays its providers and the ICANN not to use it. The exact same applies for the .MSD and .CLINIQUE new gTLDs.
    • The .LUPIN dotBrand behaved strangely in terms of volumes. This is something that I noticed during 2019 with clients from backend registry Verisign: the variation from a month to the other could be very strange: it gained 10 creations to lose them the month after. This is not specific to the .LUPIN new gTLD but to many other dotBrands.
    • The other "medical" dotBrands remaining are:
      • the .TEVA Trademark;
      • .LUNDBECK
      • .AETNA
      • .LILLY
  • There is one IDN new gTLD: the .健康 ("healthy" in Chinese ).
  • Two generic Top-Level Domains are similar: the .DENTAL and .DENTIST new gTLDs and three other are kind of close too: .HEALTH - .CARE and .HEALTHCARE.
  • The generic .DDS new gTLD did stick to one single domain name creation from January to December 2019
  • The bad news if for .DENTIST - .SURGERY - .DIET - .PHYSIO - .HIV and  .健康 new gTLDs: these generic Top-Level Domains had less domain names created in December than in January of the same year and none had more than 3,600 domains in total at the end of the year. These figures should normally have increased. Note that none lost too many registrations. In some other reports (from other industries), some Registries lost thousands of registrations from a month to the other. It is not the case here.
  • The good news is for  all other generic TLDs, their progression curve has been constant:
    • Four kept growing in volume month after month:
      • .CARE gained an average of 200 domain name registrations per month and ended the year with a total of 23,561 creations. The same for .HEALTH which gained an average of 300 per month to end the year with a total of 12,583 creations. The two others are .CLINIC and .VET new gTLDs.
      • Other Top-Level Domains had more domains names created in December than in January of the same year: .HEALTHCARE - .DENTAL - .VISION - .DOCTOR - .RIP - .REHAB - .HOSPITAL and .PHARMACY
  • I like what the applications for .VET says: ".VET is a versatile string that is appealing to a broad and diverse group of registrants. This includes veterinary surgeons and physicians, and other medical practitioners devoted to the care of pets and animals. The term also refers to veterinary clinics, educational institutions, providers of veterinary products and supplies, veterinary science periodicals, and others operating in the veterinary field. The term VET also refers to persons with significant experience in an area o field, including those with military service records" 😆. The .VET new gTLD gained more than 1,000 domain names in one year and it seems that war veterans are welcome to use its domain names too.
  • Believe it or not, I strongly believe that there is a hidden market for .RIP ("Requiescat in Pace" or "Rest in Peace". I am amazed that non major funeral group has considered taking advantage of this extension: such domain name ending offers hundreds of possibilities to leave a trace on Internet after one has died. The .RIP new gTLD gained 200 creations in one year.
  • The .SKIN and .MED new gTLDs stagnated with respectively 8 and 3 registrations.
Read the full report here.

Coming: "RELIGIOUS new gTLD: 2019 in Review"? This will be the last review from 2019.

You probably noticed that there are no stats for 2020. In fact, I maintain them but I have decided not to publish them on a monthly basis. If you are interested in such publications, contact Jovenet Consulting.

New gTLD Reports are updated once a month: CLICK HERE !