Monday, November 28, 2022

Creating a new gTLD? Why choosing a Retail Registrar as your provider makes sense!

This is the English summary of a French article I recently wrote on the reasons why it is important to select a new gTLD service provider who also owns one or more retail Registrars before creating a Registry dedicated to selling domain names through the network of accredited Registrars. If submitting the application to ICANN was the difficulty in the first round of new gTLDs, sales figures have clearly demonstrated - 10 years after the first round of new gTLDs -  that the main difficulty in the next round will be “to sell”.

To avoid being listed next to the 760 existing extensions at most Registrars, here are a few tips I would do when choosing my service provider prior to launching a new Registry in the next round of the ICANN new gTLD program:
  • Some providers offer the full range of services: writing of the application (knowledge with legal and financial aspect of the procedure), mandatory back end registry provider (including other services such as Escrow solution...) and existing retail registrar(s). Why then choose different providers if one can make it all? They are not many on the internatinal market but they exist and are probably the ones with the best knowledge and offer.
  • Some retail Registrars now own their own back end registry solution provider (this did not exist in the first round of the ICANN new gTLD program): since retail registrars have no obligation to promote a TLD instead of another, negotiating your new gTLD’s presence at your retail Registrar’s provider makes sense instead of choosing a provider who cannot offer such a powerful tool. Remember two things:
    • Your objective is to sell domain names.
    • Your provider wants you as a client: your negotiation capacity is strong.
  • Some retail Registrars sell lots of domain names worldwide and you want to be seen on their front page (and not listed on their list of hundreds of other suggested extensions). If your TLD is generic enough to interest them, negotiating visibility or marketing can make a strong difference in the success of your project.
  • Your chosen provider does not necessarily have to be a back end Registry provider owning a Retail Registrar. If he is a retail Registrar with an offer and the price offered to create your TLD is interesting enough, he can be a partner of choice for the success of your project. What matters is his capacity to give visibility to your extension when it launches.
  • Presence, promotion and visibility at the retail Registrar are important in the negotiation to become his client (or not) but direct and repeated promotion at his clients by email or through its newsletter can also be an advantage. Remember that combined marketing makes the both of you earn money. If your new gTLD provider doesn't care about your visibility as a partner, then...investigate the contract he wants you to sign: a partner who doesn't care about the success of yout project is not a good partner. A new gTLD must develop and you don't get into such an expensive project to find out that you have had less than 10.000 domains sold after 10 years of existence, or do you?
  • Be careful with announcements to your partner’s clients: retail Registrars have the capacity to seriously promote your extension at their clients, and this repeatedly. Corporate registrars don’t do such promotions, they often just “announce”.
  • Be careful with too much “blabla” when it comes to selecting a provider, the legal, technical and financial knowledge have now propagated enough and a provider must be able to answer all questions and the better when he has experience but what really matters is the project:
    • Developing a Registry and selling domain names or,
    • Using the full potential of a .BRAND extension (not dedicated to selling domain names).
There are not so many service providers to offer the full range of services to create a new generic Top-Level Domain dedicated to selling domain names (not "dotBrands"). The main services I'd definitely look for a project would be:
  1. A capacity to fill in my application until validation at the ICANN, with the necessary knowledge would something unexpected happen (objection, auction...);
  2. A backend registry solution provider;
  3. A famous retail Registrar.
Interested in having Jovenet Consulting to take care of all this for you? Contact us.

Monday, November 21, 2022

3 .BRANDs were terminated but...

Some Brands
Some dotBrand new gTLD owners have not found what to do with their Top-Level Domains. For this reason - and also because it cost them $25,000 a year in ICANN taxes, they are withdrawing their application. The .BRAND TLD concerned are:

  1. .ADAC
  2. .LOFT (yes, this one is a dotBrand)
  3. .SES
Learn more here.

It it happens that some applications can be withdrawned, the total number of domain names created keeps increasing month after month (check down the Google sheet). 


Tuesday, November 8, 2022

31 more ".brand" domains created in October 2022

According to the stats published since the beginning of Round 1 of the ICANN new gTLD program and whatever crap is written on Internet, personnalized domain name extensions (ending in ".brand" instead of ".com") continue to generate interest.

When checking the monthly statistics (down this table), not one single month reduces the number of .brand domain names created.

DotBrand Trademarks such as .ALLY - .AMAZON - .HYUNDAI - .LEXUS - .GENTING - .BAUHAUS - .JIO - .ABC - .TOYOTA - .LANXESS - .BRIDGESTONE - .GMO - .SEW - .TUI - .PHILIPS - .SNCF - .LIDL - .IFM - .CANON - .SKY - .SBI and many more contribute to this new trend.

More than 1,000 domains created

Three Trademarks have created more than 1.000 domain names for their own use: .DVAG - .AUDI and .LECLERC.

24 other Trademarks created betwenn 100 and 999 domains for their own use.

Wednesday, August 17, 2022

Google Registry to announce: .BOO & .RSVP new gTLDs

Two Top-Level Domains operated by Google Registry are awaiting their Sunrise Launch according to the Trademark Clearinghouse:
  1. .BOO new gTLD:
    1. SUNRISE PERIOD START: Tuesday, 4 October,
    2. SUNRISE PERIOD END: Monday, 7 November,
    3. CLAIMS NOTIFICATION PERIOD START: Tuesday, 8 November, 2022.

      Google on .BOO (extracted from the application): "The proposed gTLD will provide the marketplace with direct association to the term, ʺboo.ʺ The mission of this gTLD, .boo, is to provide a dedicated domain space in which to enact creative second-level domains related to the term ʺboo.ʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a number of meanings and uses. Charleston Road Registry expects that these uses may include but are not limited to applications such as terms of endearment (hey.boo, youremy.boo)."

  2. .RSVP new gTLD:
    1. SUNRISE PERIOD START: Tuesday, 4 October,
    2. SUNRISE PERIOD END: Monday, 7 November,
    3. CLAIMS NOTIFICATION PERIOD START: Tuesday, 8 November, 2022

      Google on .RSVP (extracted from the application): "The proposed gTLD will provide the marketplace with direct association to the term, ʺrsvp,ʺ which is an acronym of the French phrase ʺrépondez sʹil vous plaît,ʺ which translates to English as ʺplease reply.ʺ ʺRSVPʺ is commonly used as a verb to denote response to an invitation. The mission of the proposed gTLD, .rsvp, is to provide a dedicated domain space in which registrants can enact second-level domains that relate to physical or online events where a response is sought. This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, as supported by the prevalence of events, birthdays, weddings, and other celebrations occurring around the world each day. Evite, one of the primary U.S. providers of online invitations, reports 219 million invitations are created by users annually, further substantiating the demand potential in the proposed gTLD [Source: http:⁄⁄new.evite.com⁄content⁄about_us]."

Fast note: I am French and I never used "RSVP" to say or write ʺrépondez sʹil vous plaîtʺ. This must be something from Canada (they also speak French there) ;-) Of course I am joking.

Tuesday, August 2, 2022

July new gTLD Reports (monthly update)

New gTLD reports are domain name registration volumes' monthly captures, according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease:


  • .BRANDs new gTLDs (.canon - .lamborghini - .aco - .barclays - .deloitte - etc...)
  • New gTLDs about POLITICS (.gop - .vote - .republican - .democrat - etc...)
  • New gTLDs about LUXURY (.rich - .yachts - .chanel - etc...)
  • New gTLDs about MUSIC (.music - .band - .hiphop - etc...)
  • New gTLDs about CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...)
  • New gTLDs about PHOTOGRAPHY (.photo - .film - .gallery - etc...)
  • CITY names new gTLDs (.boston - .london - .tokyo - etc...)
  • New gTLDs for COMPANIES : new domain name extensions we believe companies should secure their domain name(s) with.
  • New gTLDs related to the LAW (.legal - .attorney - .lawyer - etc...)
  • New gTLDs about FINANCE (.credit - .capital - .finance - etc...)
  • COLOR names new gTLDs (.orange - .pink - .green - etc...)
  • New gTLDs about SPORTS (.sport - .hockey - .basketball - .ski - etc...)
  • New gTLDs about ALCOHOL (.beer - .wine - .vodka - etc...)
  • New gTLDs about REAL ESTATE (.realestate - .realtor - .villas - etc...)
  • New gTLDs about RELIGION (.catholic - .bible - .church - etc...)
  • New gTLDs about CARS (.taxi - .auto - .car - etc...)
  • New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...)
  • New gTLDs on ADULTS things (.wtf - .adult - .porn - etc...)
  • FRENCH new gTLD applications : these are applications submitted by French companies only
  • Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .car and .cars).

Check all 20 reports

Saturday, July 30, 2022

The .BUGATTI new gTLD ends its application

The .BUGATTI Registry, which had 7 domain names created in total has decided to withdraw its dotBrand new gTLD application.

The letter to ICANN suggest to terminate the Top-Level Domain "as soon as possible".

Read the termination letter here (on LinkedIn).

New gTLD Reports are updated once a month: CLICK HERE !