Tuesday, March 18, 2025

DotBrands : Title and Description policy ?

When reading a text, I find mistakes awful ; the same when forgetting a capital letter to a first or family name : it appears to me like a poorly marketed product.


The "Title and Description" policy

I recently checked the indexed pages of a .BRAND Top-Level Domain in Google and noticed a few things were missing. Isn't a branded domain name ending in ".brand" (instead of ".com") a way to identify as a Brand? 

Were missing a Title of the page : it appeared in Google's results with the full domain name of the page, including the "https" in the Title. As a description of the indexed page, I could read : "No information is available for this page. Learn why", with a hyperlink on a Google support page, explaining the reason why there could be no information available".

In control

Well, when in control of all domain names, I believe that insisting on a good Title and Description of a page to be indexed by search engines is an efficient way to promote a Brand. It is a matter of setting up a policy in place for all domain names creators from that Brand.

Since adding the Brand's name in each Title for example, and a minimum characters for the description repeating the brand's name at least once, is an easy way to proceed, why aren't such policies in place?

Forgive my easy way to criticize, especially when it is important to add that not all brands are the same : some are regional ones and some are much bigger at an international level, with probably much more people allowed to created a domain name.

In reality, this demonstrates one thing to me : it is still early in the .BRAND history and if dotBrands are clearly a fantastic tool to better identify online, it is still to be found how to use them.

Monday, February 24, 2025

EURALO Round2 Table: some questions answered


A few things caught my attention :

  1. 30 applications received from the Applicant Support Program,
  2. 40 applications received from the Registry Service Provider Program,
  3. Round Two is more expensive than Round One,
  4. Bring new gTLD to operation = $2 million,
  5. A lot of bad actors,
  6. The "Infermal" study : a must read to understand better bad actors and how to unwelcome them to registering your TLD's domains.
  7. Funding, Market Research and Security are essential,
  8. Read new gTLD studies !
  9. By 2026, new domain names my surpass 50 million registrations.
  10. In terms of DNS abuse there are things you must do and things you can't do.
  11. Becoming a Registry, important things to consider :
    1. The purpose of the TLD,
    2. How do you distribute your domains,
    3. Policy development and pricing,
    4. Registry launch,
    5. Keep it private until you sign NDA.
  12. At 34mn : GoDaddy provides feedback on differences between Round 1 and Round 2.
  13. EURALO stands for European Regional At-Large Organization,
  14. Undeserved regions and communities are not included in this program according to a participant.
  15. Many French speakers in this presentation ;-)
Jovenet Consulting is here to help you with your questions. We are based in Paris - France and operate worldwide.

Thursday, February 20, 2025

The Applicant Support Program application submission period...has begun !

Below is an interesting read for entities interested in submitting an application through the ICANN Applicant Support Program - "and pay less". The 19 pages "ASP Applicant Checklist" clearly informs about what the administrative work consists in : good luck to all applicants. The application submission period is expected to close 19 November 2025.

This is Table of Contents Organization Information of the ASP Applicant Checklist :

  • Organization information :
    • SECTION 1: APPLICANT ENTITY INFORMATION
    • SECTION 2: APPLICANT ENTITY USERS
    • SECTION 3: PAYMENTS
    • SECTION 4: ULTIMATE CONTROL
  • Public Responsibility Due Diligence
    • SECTION 5: ACTIVITIES & AFFILIATIONS
  • Financial Need
    • SECTION 6: NARRATIVE STATEMENT
    • SECTION 7: FINANCIAL DOCUMENTS
  • Financial Viability
    • SECTION 8: NARRATIVE STATEMENT
    • SECTION 9: DEPOSIT
  • Eligible Entities
    • SECTION 10: NONPROFITS, CHARITIES, OR EQUIVALENT
    • SECTION 11: INTERGOVERNMENTAL ORGANIZATIONS (IGOS)
    • SECTION 12: INDIGENOUS/TRIBAL PEOPLES’ ORGANIZATIONS
    • SECTION 13: SOCIAL IMPACT OR PUBLIC BENEFIT MICRO- OR SMALL-SIZED BUSINESS
    • SECTION 14: MICRO- OR SMALL-SIZED BUSINESS FROM A LESS-DEVELOPED ECONOMY

Thursday, January 30, 2025

3 Sunrise Periods start...soon !

3 new Sunrise Periods were just announced by the ICANN (Internet Corporation for Assigned Names & Numbers for those who still don't know.

The 3 new generic Top Level Domains belong to Amazon and are:

  1. The .NEW new gTLD,
  2. The .HOT new gTLD,
  3. The .SPOT new gTLD.

Dates are the same for all Registries:

  1. Sunrise Period: 2 Apr 2025 to 2 May 2025
  2. Trademark Claims Period: 12 May 2025 to 17 Aug 2025
More here.

Friday, January 24, 2025

ICANN latest video about Round 2 of new gTLDs (2026)

Tuesday, January 7, 2025

Round 2 is coming : compare your new gTLD project's figures

Interested in learning if your upcoming new gTLD application "will sell" in 2026 ? Compare your project with real figures ! One year in review from January 2024 to December 2024 : www.gtld.report

Learn more at Jovenet Consulting.

.BRAND new gTLD Reports are updated once a month: CLICK HERE !