When reading a text, I find mistakes awful ; the same when forgetting a capital letter to a first or family name : it appears to me like a poorly marketed product.
The "Title and Description" policy
I recently checked the indexed pages of a .BRAND Top-Level Domain in Google and noticed a few things were missing. Isn't a branded domain name ending in ".brand" (instead of ".com") a way to identify as a Brand?
Were missing a Title of the page : it appeared in Google's results with the full domain name of the page, including the "https" in the Title. As a description of the indexed page, I could read : "No information is available for this page. Learn why", with a hyperlink on a Google support page, explaining the reason why there could be no information available".
In control
Well, when in control of all domain names, I believe that insisting on a good Title and Description of a page to be indexed by search engines is an efficient way to promote a Brand. It is a matter of setting up a policy in place for all domain names creators from that Brand.
Since adding the Brand's name in each Title for example, and a minimum characters for the description repeating the brand's name at least once, is an easy way to proceed, why aren't such policies in place?
Forgive my easy way to criticize, especially when it is important to add that not all brands are the same : some are regional ones and some are much bigger at an international level, with probably much more people allowed to created a domain name.
In reality, this demonstrates one thing to me : it is still early in the .BRAND history and if dotBrands are clearly a fantastic tool to better identify online, it is still to be found how to use them.
