This blog is about new generic Top-Level Domains from the ICANN new gTLD program. We also send daily news about new gTLDs in our Newsletter. Contact Jovenet Consulting for dotBrand specification 13, also called ".brand" domain name extensions.
Jean, It certainly sounds like a lot to start up a Registry but there are a number of unknown variables to be viewed before one could make such an assessment. I'm not sure they are that far away. For example, perhaps they aren't outsourcing to an established Registry Backend Services Provider and think they can build their own?Probably silly to do so, but they could always try. (once you've put all the new ICANN requirements into it and have a Registry capable of handling the necessary security and technical requirements, plus and appropriate hardware, ICANN application fees etc it would be more than that)Or perhaps they want to put some extensive marketing in place prior to launch in order to maximise their returns at the start of the TLD's operations. Whilst the numbers are a little interesting, i think the bigger question mark is over the ongoing annual costs?What would 1.37 million Euro be used for?CityTLDs still appear as some of the best opportunities to recoup revenue with the new gTLD program. Those who do this properly should be able to substantially reduce those ongoing costs and let the TLD market itself over time. Regards, Tony KirschAusRegistry International
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