Many articles have been published already so I will let you read them to understand what the next Whois will be:
- http://www.numerama.com/magazine/26368-le-whois-des-noms-de-domaine-pourrait-disparaitre.html (in French).
When a 4 letters name is announced ("ards"), I like to search for its .COM* domain name and guess what: "ards.com" is for sale. Once you have submitted an offer (mine was $100), you are informed about a start price which is, most of the time, much higher than the offer submitted. That was expected.
But today, I received another email from the platform selling this domain name:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
It is possible the service provider to be selected by ICANN to manage the ARDS want to use that name. I seriously doubt anybody will pay that price but, who knows, maybe ICANN will (unless it is decided to use ards.icann, which I would love for less confusion, but since the service provider should be external to ICANN, I doubt it).
Remember when the Trademark Clearinghouse launched, a 2 words domain name (also difficult to protect), was chosen for this database: trademark-clearinghouse.com (not trademarkclearinghouse.com). Reading this name, I like it better than tmch.com (which must probably be for sale too by the way). I understand it better.
So, will the new service provider want to use aggregatedregistrationdataservice.com or aggregated-registration-data-service.com ? I personally find these names - still available for registration** - far too long.
Let's see what happens with ards.com.
* I had done the same for rrdrp.com and pddrp.com
** I guess this is changing soon (today is 27 June 2013)