Wednesday, February 22, 2017

The .RAP new gTLD

Many are familiar with the .MUSIC new gTLD which should launch...someday. For those interested, I think it is also important to inform that there are two three other new gTLDs related to music:
  1. The .HIPHOP new gTLD (1 960+ domains sold worldwide);
  2. The .COUNTRY new gTLD (1 470+ domains sold);
  3. The .DANCE new gTLD (5,240+ domains sold).
Kanye West
For a reason I still don't understand, when I think "Rap", I think of "Kanye West": for the quality of his Rap probably, but maybe also for his...eccentricity. His wife has probably something to do with this by the way. I also think about Birdman, Diddy, Dr. Dre, Jay Z and 50 Cent too.

A domain name extension is unique and whatever is said about them, each new gTLD application is a monopoly too.

2 reasons
There are two reasons why I believe that famous rappers would be successful applicants for the .RAP new gTLD:
  1. Eccentric people like uniqueness and a monopoly clearly answers that need of uniqueness: wouldn't a famous rapper want to be the only person to own the .RAP domain name extension for domain names such as www.birdman.rap or
    Another reason: can you imagine 50 Cent paying Jay Z to register the domain name "50cent.rap"? ;-)
  2. The first round of the ICANN new gTLD program clearly showed that new domain names are difficult to sell and to be able to sell, you clearly need a Dr .Dre to show off with a domain name ending in ".rap". Such famous rappers like Kayne West and Jay Z are famous enough to propagate such information. 
Good to know
  • "rap" is not prohibited by the ICANN to submit an application: it is no ISO 3166 alpha-3 code;
  • there was no application submitted in round one of the ICANN new gTLD program;
  • the RAP business is a multi-billion industry: can you imagine what a .RAP new gTLD would generate in terms of domain names sold?
We are in 2017 and round two of the next round of the ICANN new gTLD program shouldn't start (be announced?) before 2020, so there's still plenty of time to prepare a project...or just write this TLD on a list.

The .RAP new gTLD is "not" one the TLDs listed in my official list.

(but shush, I didn't say anything)

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