Registries offering generic strings (like ".club" or ".consulting" for example) can be difficult to launch because domain names are created leaving their user with the "what do I do now with my domain name?" question.
Most of the time, this question has been answered prior to buying but it means creating a website or an email and the answer to the question: "now I have to do it" remains.
"Now I have to do it"
Some platforms such as Linktree can be the answer to that question.
In the past, we've seen a Registry, the .TEL Registry, who offered its Registrants (the owners of the domain name) to set up some sort of Directory : the registered domain name was set up on specific DNS which lead to a platform the Registrant could set-up to point to links, phone numbers, ads...
The alternative to change DNS to preferred ones was possible but came second. This initiative then failed and .TEL domain names returned to be registered just like all others and benefiting from the Registrar's options.
I believe niche TLDs, who want to offer that little "something more", should return to creating their dedicated platform so their buyers don't have to end with the "Now I have to do it" question right after registering their new domain name.
Reminder: the .TEL registry was launched in...2007, the next Round of new gTLDs is launching in 2026. I am confident there's a lot more to invent for upcoming niche TLDs to be ready when the next Round begins. Idea here.
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