A blog about New gTLDs and dotBrands (.BRANDs) from the ICANN new gTLD program. You can subscribe to The gTLD Club's Newsletter.
Thursday, September 11, 2025
The new gTLD Directory is launching

Wednesday, September 10, 2025
Why a .META new gTLD makes sense
We asked Gemini (an AI) the question, and as expected, it lacks ideas and imagination.
The META new gTLD could be a .BRAND or a .COMMUNITY application but we, at Jovenet Consulting, think there is a strategic move to make for Mark Zuckerberg in 2026.
Strategy and numbers
Many .BRAND applicants want their domain name extension to protect their assets and sometimes do nothing with it, or create a few personalized domain names to introduce themselves a better way.
With more than 3 billion users*, Facebook Meta has an opportunity to create something that is terribly missing on Internet: domain names without spam (phishing, etc...). Many existing operators have been trying to secure domains and emails for decades with fantastic technical tools such as SPF, DKIM, DMARC, BIMI...but let's be honest : things are doing better but we still receive spam and all sort of phishing emails of all kind. I personally find homographic attacks interesting ones.
Certified Email
If "meta" is a sign short enough to be acceptable at the end of an email, it is the Facebook platform that could become the next gMail with a new way to guarantee that all incoming emails are spam free.
If existing methods to block spam do not work entirely, operating the largest social media platform is an opportunity to start from scratch and do three things:
- Create a new email tool that blocks spam: the blockchain allows that. A new way to block spam is not only technical, it is about policy, technic and "rules to respect or you are kicked out". I personally don't need to send more than 5 emails per day.
- Keep users in your platform.
- Increase brand awareness: all emails end in ".meta".
* https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
