.STYLE domain names are "for anyone who values their style: fashionistas, designers, retailers, critics, journalists, artists, and anyone who wants their own style to stand out from the rest."
".cloud will have a wide appeal. It could help identify companies and organizations that provide services in the “cloud”. Likewise, .cloud could be ideal for consumers who wish to “name their cloud” or their personal piece of the Internet. A .cloud domain could also help identify networking or interest groups who are connected by the “cloud”, i.e. entrepreneurs.cloud – a networking group for entrepreneurs."
As found on CloudNames' web site, "the purpose of .global is for organisations aiming for or commanding an existing global presence. Furthermore, .global is ideal for any business that was unable to secure their .com address."
The "first round" to submit an application to ICANN is now officially closed. It will probably be expected to wait for years before it is possible to submit an application again.
ICANN has published more time frames (always subject to change):