I recently read about a new search engine for the .XXX generic Top-Level Domain recently launched. Yes, it is possible to search for pornography only.
With niche registries about to launch, these new search engines may become of a serious interest for specific industries and communities.
I myself find it interesting to be able to search in a specific domain name extension only. As a
wine and
rugby fan, I would love to avoid .COM web sites and focus on .WINE web sites exclusively when it comes to searching an info. Chances are high that content found on a .WINE is more relevant than on a .COM.
Well, Google has always been ready for new gTLDs and here is an example on how to find content on
.museum web sites only. Let's try with a search in
Virginia for example and see if there is content available on Internet on web sites using
.museum domain names:
When in google, enter "virginia" in the search box and look for the
advanced search which allows to search in a specific domain name extension. It is located down the search page, look for "
Advanced search" (
below in yellow):
Then, you should enter ".museum" in the "site or domain" search box (
below in yellow) and hit on the button "Advanced Search".
All results found will only be on
.museum domain names, you can check the URLs:
Basically, it means that Google may be able to provide much better results according to a search related to a specific community, an industry or even a brand represented by a new generic Top-Level Domain.
The number of mouse clicks to reach the advanced search is important and I doubt that a person searching an information goes as far as this. Shall we ever see any
www.google.football or
www.google.art domain names to focus on niche strings and facilitate a search? Will a search on Google.com offer the option to target a specific extension?
Future will tell...when ICANN is ready.