Read my short post on gTLD.club
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Thursday, September 4, 2014
Coming soon: Kari.Design. Read why new domain names can be just great
I am often asked that same question: “why would I use a new domain name?” and “why would I change my domain name? And I keep answering the same thing but recently I found a new argument.
Read my short post on gTLD.club
Read my short post on gTLD.club
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Why use a new domain name ?
I am often asked the question: “why would I use a new domain name?” or “why would I change my domain name? And I keep answering the same thing:
- …because there is a lot more precision in using a new domain name;
- …it is new and novelty attracts the eye;
- …there is a very strong identity advantage in showing your clients that they are at the right place when visiting your website;
- …the business you are related to appears in your domain name;
- …Google shows the domain name extension in the result of a search;
- etc, etc.
Kari Södö is a Virtual Artist
I am not Finish but I believe Södö must be the family name of Kari and I also believe that it is a good idea to register the family name as a domain name. I registered guillon.name a long time ago. Kari decided to register sodo.info.
Oh…you noticed ?
I did a few checks, starting with the .com domain name, the .net and a few others and I confirm that changing domain name can be a good idea, in particular in these early stages of the ICANN new gTLD program: it is possible to register a great – and short – domain name.
I am not Finish but I believe Södö must be the family name of Kari and I also believe that it is a good idea to register the family name as a domain name. I registered guillon.name a long time ago. Kari decided to register sodo.info.
Oh…you noticed ?
I did a few checks, starting with the .com domain name, the .net and a few others and I confirm that changing domain name can be a good idea, in particular in these early stages of the ICANN new gTLD program: it is possible to register a great – and short – domain name.
A new argument
When the domain name means something different or when it is the diminutive of something else in a different language, it can get confusing. In our case, changing domain name can be the opportunity to start from scratch and get rid of the confusing domain. Then this one will be redirected to the new one: sodo.info could be redirected to a new domain name and keep a good SERP (Search Engine Results Page). There are many ways to do this in an efficient way.
No matter whether the search engine positioning was good or not because what matters first is what the domain name means when you read it for the fist time. In the case of sodo.info, I understand it is the introduction of M. Södö, a Virtual Artist.
When the domain name means something different or when it is the diminutive of something else in a different language, it can get confusing. In our case, changing domain name can be the opportunity to start from scratch and get rid of the confusing domain. Then this one will be redirected to the new one: sodo.info could be redirected to a new domain name and keep a good SERP (Search Engine Results Page). There are many ways to do this in an efficient way.
No matter whether the search engine positioning was good or not because what matters first is what the domain name means when you read it for the fist time. In the case of sodo.info, I understand it is the introduction of M. Södö, a Virtual Artist.
.DESIGN is a new gTLD to be launched “soon”
There are many new domain names but the one to come to my mind first for a Virtual Artist would be .ART or .DESIGN. If these two are not available yet, I would suggest to look at any Accredited Registrars for a new one. I personally find that kari.design would be a good match.
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Wednesday, September 3, 2014
Limitations of .Brand Search Engines
Based on the success of these niche engines, some TLDs pundits have argued for the viability of search engines for companies that have registered their .Brands. Imagine a Search.Nike or Search.Apple.
Read the complete article on gTLD.club:
http://gtld.club/2014/09/01/limitations-of-brand-search-engines/
Read the complete article on gTLD.club:
http://gtld.club/2014/09/01/limitations-of-brand-search-engines/
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Do you know who this guy is?
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Success Factors for New gTLDs Program
An interesting post by Alex Tajirian founded DomainMart in 1996. DomainMart expanded its offerings to domain registration services in 11 languages, escrow, Web hosting, leasing, protecting online identity, appraisal and valuation, monetization consulting, and managing Corporate Training.
Read the post on gTLD.club
The success of the new gTLDs program depends on the actions of the winning registries and on ICANN’s allocation policies for the second round of applications. A successful landscape would be dominated by only a few registries but would be less confusing for users.
More here: http://gtld.club/2014/09/01/success-factors-for-new-gtlds-program/
More here: http://gtld.club/2014/09/01/success-factors-for-new-gtlds-program/
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Wrong question to ICANN and wrong answer...
I rarely read long articles and generally focus on what is written about new gTLDs. Articles from the INTA are good ones but something really hurt me when I read that interview. One question and one answer are just...wrong.
The question: "What has been the biggest obstacle to educating Internet users around the world about the New gTLD Program?"
The question: "What has been the biggest obstacle to educating Internet users around the world about the New gTLD Program?"
Am I the only one to have a problem with this question and in particular the "has been"?
The answer: "I think that the sheer scale of the program, and the fact that many Internet users around the world still don’t know about ICANN or what we do, have made this extremely difficult".
Is ICANN seriously considering that the job is done with this answer? If this is the case we are in wonderland and my belief is that ICANN should invest more in communicating about new gTLDs because very - but very - few people have heard about them.
Read the interview here.
The answer: "I think that the sheer scale of the program, and the fact that many Internet users around the world still don’t know about ICANN or what we do, have made this extremely difficult".
Is ICANN seriously considering that the job is done with this answer? If this is the case we are in wonderland and my belief is that ICANN should invest more in communicating about new gTLDs because very - but very - few people have heard about them.
Read the interview here.
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
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