Numbers from the Trademark Clearinghouse

The Trademark Clearinghouse issued a new statistical report:

• 45,154 Trademark record submitted;
• 43% submitted for multiple years;
• 84% registered by Trademark Clearinghouse agents;
• 82% are verified;
• 117 countries covered;
• 131 jurisdictions.

Check the report

Is it time for a .ROTHSCHILD new gTLD?

This article follows the finding of this publication, announcing the signing of an overall agreement for the use of the Rothschild brand in order to continue growing the family's various businesses.

The Rothschild Name

One would not necessarily know about it but there is a long story around the Rothschild name: branches from the same family have been fighting for the use of their own name. Have a look at www.rothschild.com to understand...who's who; but whatever has happened in the past, there a new chapter of this story. The good news is that the family has come to an agreement for the use of its name.

An agreement which matches with the use of a .BRAND

This powerful family has come to an internal agreement for the use of its own name so...isn't it time to look ahead and investigate which tools could strongly strengthen the Rothschild name for the next century? A ".BRAND" new gTLD could be one of them and here is an idea of...how to start a use of it.

Short reminder
a ".BRAND" new gTLD is a personalized domain name extension which allows to register domain name ending i the name of the brand. For example here, the Rothschild family would be able to create domain names ending in ".rothschild", instead of, for example, ".com".

Which benefit?

Both families work in the business of banking, but not only; and what's of interest when talking about creating personalized domain names is "generic keywords". When operating a .BRAND (dotBrand) domain name extension, the owner instantly acquires the ownership of the generic domain names he creates: no need to ask anyone, no authorization to have from a third party (but the other branch of the family in our case) and also...no domain name is already registered since the family would be the only one allowed to create them. SEO specialists probably understand that last sentence.

Which unique keywords are used by both families?

This is rather easy to find when taking a look at each family's main front page:

1. ROTHSCHILD & CO :
1. Global Advisory
2. Wealth and Asset Management
3. Merchant Banking
2. EDMOND DE ROTHSCHILD :
1. Private Banking
2. Asset Management
3. Private Equity
4. Corporate Finance

There are many more (Wine, Philanthropy, Art, etc...) but this is the main idea: structuring businesses behind simple keywords to point to them online and clarify who does what behind a same name. Domain names ending in ".com" don't offer that option.

Challenging
Now the family has come to an agreement for the use of its name, and would such a project to create its "mega brand" make sense for the family, some question would need to be answered: which internal domain name policy to allow a branch the use of a generic domain name such as bank.rothschild for example? Which kind of application: community or trademark? What about the project itself; which use of this specific extension: just domain names? What about emails: how to ensure that emails dedicated to Asset Management are sent to the right family?

Exciting isn't it?

;-)

Milestone: 14,000 .BEST registrations !

The .BEST new gTLD Registry hits 14,000 domain name registrations: that's 1,000 more per month! Last month, the registry hit a new milestone with a total of 13,000 registrations.

To grab your ".best" domain name for less than €2, check www.go.best.

Why that Digital Magician chose a ".best"

Romain Lalire, French Digital Magician, explains his choice for a ".best" domain name in this video. Romain works mainly for luxury trademarks doing private shows. SEO is important and that is mainly the reason of his choice to use a domain name ending in ".best": Romain noticed that users search for "best magician" in search engines.

Watch all .BEST videos here.

Just updated: new gTLD reports (May 2019)

New gTLD reports were just updated for the month of April/May 2019. Each report is a monthly snapshot and allows to investigate which new domain name extension sees an increase in domain name registrations, or not.

20 categories are updated:

1. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
2. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
3. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
4. Multiple Registries : group of Registries operating five (5) and more domain name extensions;
5. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
6. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...);
7. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
8. New gTLDs related to CITIES : these are city names only (.paris - .london - .tokyo - etc...);
9. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
10. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
11. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
12. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
13. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
14. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
15. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
16. FRENCH new gTLD applications : these are applications submitted by French companies only;
17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
20. New gTLDs related to ADULTS (no comment).

These reports are available in French too.

The .STARHUB new gTLD drops it

This is an application from Singapore. As explained on its website, StarHub is a leading homegrown Singapore company that brings to people, homes and enterprises world-class communications, entertainment and digital solutions.

Dated March the 12th, StarHub sent its termination letter to the ICANN asking the termination process to be initiated as soon as possible.

What the application said:

The .starhub gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative internet space where information, services and resources of the brand, its affiliates and partners that are associated with the brand will be closely controlled by StarHub Ltd (StarHub). The majority of the anticipated domain name registrations in the .starhub gTLD will be used in the promotion and communication of the StarHub brand and its info-communication and multimedia services. A subset of domain names has the potential to be created and used for online communication and marketing purposes, with internet users assured of brand authenticity.

Details from the procedure are available in this letter (PDF download)