"Zippo will apply for .zippo, even though “we don’t have any great plans for it.” He sees possible battles ahead with impostors using Zippo’s name, or variants of it, with .shop or .lighter".
Source of information can be found here.
A blog about New gTLDs and dotBrands (.BRANDs) from the ICANN new gTLD program. You can subscribe to The gTLD Club's Newsletter.
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