Monday, June 25, 2012

The .YACHTS Top-Level Domain

What is the purpose/mission of this proposed, .YACHTS generic Top-Level Domain?

DERYachts, LLC (hereafter “DERYachts”), a wholly owned subsidiary of Dominion Enterprises (“Dominion”), has filed this application for a .YACHTS gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for consumers that will contain listings of boats for sale, as well as a repository of goods and services related to boats.

The business model for the .YACHTS gTLD is currently broken into two stages:
  1. Allocated Strings and Client Strings:
    1. At the current stage of analysis, the business model for .YACHTS is one in which generic strings (“motor yacht,” “sailing yacht,” “super yacht,” etc.) and geographic (city⁄state) domain names would initially be reserved and⁄or allocated to one or more Dominion online marine properties.
    2. Following initial allocation, Dominion’s existing clients across the different marine property groups would be initially permitted to register domain names.
  2. Registration by Non-Clients: DERYachts is currently evaluating a validation process to allow non-Dominion clients to register domain names in the .YACHTS gTLD.
Operating rules

DERYachts currently envisions initially offering domain name registration services mainly to Dominion marine property groups and their existing clients.
In these cases, having an existing contractual relationship with Dominion would be a condition for the ability to register a .YACHTS domain name.

Read the complete application details here.

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