The essay outlines the advantages (good) and threats (bad) that can make or break a gTLD, and the eternal fact that some applications will doom themselves to failure (ugly):
- The Good;
- The Bad;
- The Ugly.
Read Alex's article on gTLD.club
A blog about New gTLDs and dotBrands (.BRANDs) from the ICANN new gTLD program. You can subscribe to The gTLD Club's Newsletter.
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