Friday, October 19, 2018

The .BEST price drop

Not so many people are using domain names ending in “.best” yet. The reason for this is its price at the registrar: up to €112 per year at some registrars when a “.com” often costs below €10. The Registry recently changed hands and is adapting, offering a serious price drop.

Registration Price will be divided by 10
This promotion, effective 1st November for 3 months, is a good news: many users have been requesting the registrars to lower its price and this is just about to happen. The .Best registry, in its wish to go to the market, has decided to offer a promotion for “.best” domain names. The price will be:
  1. Divided by 10 (wholesale registration price)
  2. Lower than a “.com”
  3. Available for multi year registrations: it means that it will be possible to register the domain name at this special price for up to 10 years at some registrars.
.BEST in SEO and SEM
At the moment, my Registrar wants to charge me €88 for a single year of registration but such price, even if already low compared to other registrars, is still too high for me and I want to register a “.best” domain name for the simple reason that “best” is a very strong keyword when it comes to promoting a business, and also because it benefits the SEO (Search Engine Optimization). Moreover, according to a study from GlobeRunner, .Best domains beats .com domains in SEM (Search Engine Marketing) having a Better CTR (Click-Through Rate) and a Lower CPC (Cost Per Click).


All .BEST Names are “still” available
What is great with this promotion is that .BEST has actually a low volume of domain names on the market (around 3,000 domains in total). This makes “.best” domain names a fantastic opportunity for Registrars, Trademarks and domain name investors. For example, many industries are covered with generic keywords available for registration: consulting.best, umbrella.best, perfumes.best, teeshirt.best, skirt.best, cards.best, sunglasses.best, expo.best, desk.best, equity.best, cryptocurrencies.best, homeloans.best … As a wine fan and producer, I will probably be looking for short names in that direction.

Note that such price will only be available during the promotion period starting 1st November of 2018 and ending in 31st January of 2019 (right after the Namescon 2019).
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