The Brand Registry Group’s (BRG) mission as per their website (http://brandregistrygroup.org/mission.htm) is to represent the common interest of their members, to be recognised as an essential stakeholder by ICANN, to champion policies that enhance security, stability and trust of the Internet users, to explain why .brand type registries aid in enhancing consumer protection and a thriving digital economy, to deliver consumer protection in e-commerce and branded spaces through the promotion of secure, stable and trusted platforms. Honestly what more could a dotBrand applicant want in this unknown digital development.
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