Specific industries like the building one are concerned with domain names ending in “.build”. Major cities and locations also have their specific domain names: residents and companies located in London can register a domain name ending in “.london”, the French Brittany has its domains ending “.bzh” and New Zealand created “.kiwi” domain names. Endorsed communities and Brands also have participated in these projects: AXA, the insurance company, has acquired the right to create its own domain names ending in .”axa”.
Down the pyramid, you find end users: those who buy domain names: it is you and I and we are called “Registrants”.
If the “Trademark Clearinghouse (tmch)” is not part of that pyramid, it remains in an important hierarchical position because of its uniqueness: the TMCH is the only official procedure for Registrants to submit their Trademark datas in the process of registering a domain name.