A recent story
This is a recent story from a wine lover who registered a ".club" domain name related to red wine. Read his story below.
Extract: "However, regarding my newly launched VinoRouge.club, it is interesting to note that after only 48 hours (with no publicity, news stories or links), the website is ranking on page 1 of Google for a search of Vino Rouge (out of over 3.5 million results) and in the first position for Vino Rouge Club. No magic SEO here, just fresh and interesting content, as well as a new gTLD domain name. Time will tell if it was just luck, but my hunch is that this year will start to see more and more new gTLD websites being successful because of favorable rankings and cheaper advertising options. I know I'm looking forward to trying it again soon with a different new gTLD domain name. If the results are similar, I'll be sure to come back here and let you all know about it".
Read Vincent Jacques' complete article on gTLD.club and register your .CLUB domain name with Uniregistry.