Extract: It is clear that ICANN auctions are the most expensive way of owning a gTLD with, in reality, the only party coming out a clear winner is ICANN which not only takes $185,000 as an application fee from each of the applicants but also pockets the proceeds of an auction that it forces the applicants to enter into! Cynics might, however, view it as a means to grease the palm of the regulator which is to oversee how Google use gTLDs like .APP particularly given the controversy surrounding the issue of open/closed generics.
Read my latest article on CircleId: http://www.circleid.com/posts/20150304_google_chose_to_win_app_in_an_icann_auction_for_25m_why/.
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