The crossroads of an industry
In the past, registries used a "nic.extension" domain name to point to their website. Some now use this as a redirection to another website (www.nic.bzh) and some have not activated it. Such domain names were a good way to recognize the official website of a registry ("nic" means "network information center").
- Give free added value to end-users;
- Explain how to proceed with a domain name:
- How to created a simple website and where to go to;
- How to create an email: step-by-step and where to go to.
- Explain industries concerned by the extension how to benefit from it:
- What are the deals they can have with registries;
- How it can make sense to offer domain names;
- Explain what affiliation is: some businesses want to offer domain names without having to go through the registrar accreditation process;
- Explain how to earn money from a domain name;
Some registries do more: the .BZH example
I am not concerned by .BZH domain names because I was born in Toulouse (south of France) - where there is sun and no rain most of the time ;-) - but I noticed this great initiative from the Registry.
The .BZH Registry is offering its future and existing 6,690 owners of a ".bzh" domain name to register in a directory dedicated to them. Web.bzh offers:
- Added value to ".bzh" domain name owners for their SEO: this means one quality link back to their website;
- Exclusivity: only members of the ".bzh" community are granted access (".com" owners: go away);
- A new selling point for accredited Registrars: you don't just buy a descriptive domain name: you receive something more with your purchase.
Oh, and I forgot: it is free to register.
Dedicated directories to the extensions they promote are the typical added value that registries have the capacity to offer:
- They're easy to set up;
- They contribute greatly to promoting a domain name extension:
- registrants like free added value;
- it is exclusive to owners of their domain names.
- Its neutral since the service offered comes from a registry: Registrars are not in competition;
- It is an advantage Registrars can use in their communication to their customers.
The role of the Registry is changing and can become a serious tool...to sell more.
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