New domain names: who really uses them? (in French)

Two articles dealing with new gTLDs in French ("confusion around dot-trademark new gTLDs" and "are new domain names used?"):

1. Confusion autour des noms de domaine “.marque” (.商标)
   "Les nouveaux noms de domaine rencontrent un taux d’adoption faible mais qui augmente petit à petit. Les marques, face à cette déferlante de nouvelles extensions doivent faire des choix, parfois dans la plus grande confusion, et en fonction de leur budget. A l’annonce de la possibilité d’enregistrer leur .MARQUE, la réponse est souvent unanime: “hors de question de dépenser 185.000 Dollars pour enregistrer mon .”marque”! Mais est-ce bien cela dont nous parlons?"
2. Les nouveaux noms de domaine sont-ils réellement utilisés?
   "Les nouveaux noms de domaine apparaissent peu à peu sur Internet et si certaines extensions extrêmement négatives font parler d’elles de temps en temps pour retomber dans l’oubli et si d’autres traînent à être lancées, la question qui se pose alors pour les utilisateurs n’est pas tant celle des volumes d’enregistrements mais plutôt, celle de la réelle utilisation de ces nouveaux noms de domaine."

A lire sur le Journal Du Net:

1. Confusion autour des noms de domaine “.marque”: http://www.journaldunet.com/ebusiness/expert/60639/confusion-autour-des-noms-de-domaine---marque.shtml
2. Les nouveaux noms de domaine sont-ils réellement utilisés? http://www.journaldunet.com/ebusiness/expert/60633/les-nouveaux-noms-de-domaine-sont-ils-reellement-utilises.shtml

Article on .商标 new gTLD (.trademark)

Extract: what does it mean for Trademarks?

"Well, it is like asking a club what he thinks about the ".club" new domain name extension. In our case, we have a sign dedicated to the entire Intellectual Property community and a Trademark, no matter which country it is from, may be interested in securing its name in this extension to consider existing on a Chinese market".

Article available on CircleId: http://www.circleid.com/posts/20150417_new_trademark_gtld_is_here/.

Did you know that Google indexed redirections?

A waste of money

With the arrival of new gTLDs, it is a fact: brands and other companies must register more domain names: not necessarily because they need them but because they don't want someone else to do it. Then, the domain name points to...the Registrar's parking page or it sometimes points to...an error or a blank page.

With a background working for many Corporate and Retail registrars, I always kept wondering why companies were paying for domain names that they didn't use: "hey, who cares: the company is paying for this".

Some Trademarks have thousands of domain names that they don't even park nor redirect to another website (or their home page)!

Google indexes redirections

Below is a snapshot of Google and I am happy to see that GoDaddy has a good use of its domain names: the www.godaddy.club is a redirection which takes the user to the right webpage according to its location.

A reason to pay

For Brands who spend thousands of dollars to submit their trademark data into the Trademark Clearinghouse and then register domain names, another good thing to do is to redirect the domain name for the reason explained on the picture: it also has an impact on Search Engine Optimization and this has a price.

Try it: www.godaddy.club

New .CLUB Registry to win best new gTLD Award

What is the WDD?
As found on the official website: "World Domain Day is not just an event. It’s where people can turn their dreams into reality. This year, on April 10th, the world will witness an event that will revolutionize the way people do online business and promote their domain names. World Domain Day is an international event which is focused on promotion of domain names and also on educating people on how successful online businesses can be set up".

Source: http://www.thedomains.com/2015/04/12/world-domain-day-2015-industry-award-winners-a-big-thanks-from-thedomains-com/.

The World Domain Day 2015: http://worlddomainday.com/

Register your .CLUB domain name with Uniregistry.

Universal Acceptance is not just a technical question: the .CLUB example

Extract: If Universal Acceptance relies a lot on technology to accept new domain names, it also relies on consumers adoption.

As the moderator of an important group related to new gTLDs on LinkedIn, I often "catch" articles related to new gTLDs, to initiate a conversation. Catching an article requires to copy-paste a URL in the Title field of the discussion but it only worked with "old" domain name extensions such as ".com". It did not work with ".club" domain names until very recently and I had to generate ".com" URLs to redirect to the right article.

Read my complete article on CircleId.

Inform about new gTLDs directly on your website

Many of you already read NEWSgTLDs.com to grab the latest info related to new generic Top-Level Domains (new gTLDs). Some of you read it using the RSS feed and some have subscribed to its Newsletter.

I post several times a day, sometimes up to 20 times a day and you may be interested in offering this info directly on your own website. If you are interested in offering this info, why not use one of these two banners:



HTML code to Copy-Paste for the Black 468x60 banner:
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<a target="_blank" href="http://feeds.feedburner.com/~r/newsgtlds/~6/2"><img src="http://feeds.feedburner.com/newsgtlds.2.gif" alt="Instant NEWS about new gTLDs" style="border:0"></a>
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OR:



HTML code to Copy-Paste for the White 468x60 banner:
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<a target="_blank" href="http://feeds.feedburner.com/~r/newsgtlds/~6/1"><img src="http://feeds.feedburner.com/newsgtlds.1.gif" alt="Instant NEWS about new gTLDs" style="border:0"></a>
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Contact me for any question.

Jean.