Saturday, March 18, 2023

Round 2 of ICANN new gTLDs will start no later than 1 August 2023

This is an official publication from the ICANN dated 16 March 2023:
"As part of the resolution, the Board directed ICANN organization (org) to deliver a comprehensive implementation plan, including a work plan, information for the infrastructure design, timelines, and anticipated resource requirements to achieve the necessary work to open the next round of gTLDs no later than 1 August 2023".

What does it mean?

Well, first, it certainly does not mean that this date will let new gTLD service providers submit their client's application(s). One would even be tempted to think that this is the publication's date of the awaited Applicant Guidebook so service providers clearly know what to tell their clients; but wait...nope...this is not what it means since deliverable 4 says something which ends with : "...that will impact the next Applicant Guidebook".


Still unclear

If only the person to have written this publication understands what it means, what matters is that this date is given by the ICANN and no other organization. Let's no forget that official dates provided by the ICANN were a real problem in the first Round of new gTLDs: many published "possible timelines" extracted from ICANN work groups and other participants to the program. This was a real problem since no one was then able to provide official dates to interested parties: lesson learnt from Round 1 of new gTLDs: "don't tell or write a date until it was first written by the ICANN".

Let's make it simple: after more than 10 years, we now have a date but let's make it clear: what potential new gTLD applicants need to proceed is:
  1. a methodology: the next new gTLD Applicant Guidebook (also called "AGB"),
  2. an official date to submit their application.
Read ICANN's official announcement here and contact Jovenet Consulting to prepare your project.





Tuesday, January 31, 2023

New gTLD reports for January 2023 were just updated

New gTLD reports are monthly domain name registration volumes' captures according to specific groups, businesses or industries. On the last day of each month, we take a snapshot of these numbers so one can see if they increase or decrease form a month to the other. This method is a good way to see if these domain names meet with adoption...or not.
  1. New gTLDs for TRADEMARKS, also called ".BRANDs" or dotBrands (ie: ".audi")
  2. New gTLDs for POLITICS (ie: ".vote")
  3. New gTLDs for LUXURY (ie: ".yachts")
  4. New gTLDs for MUSIC community (ie: ".band")
  5. New gTLDs for CATERING and CULINARY (ie: ".kitchen")
  6. New gTLDs for PHOTOGRAPHY (ie: ".photos")
  7. New gTLDs for CITY names (ie: ".london")
  8. New gTLDs for COMPANIES (ie: ".email")
  9. New gTLDs for LAW (ie: ".legal")
  10. New gTLDs for FINANCE (ie: ".capital")
  11. New gTLDs for COLOR (ie: ".green")
  12. New gTLDs for SPORT (ie: ".hockey")
  13. New gTLDs for ALCOHOL (ie: ".vodka")
  14. New gTLDs for REAL ESTATE (ie: ".house")
  15. New gTLDs for RELIGION (ie: ".catholic")
  16. New gTLDs for CARS (ie: ".autos")
  17. New gTLDs for HEALTH (ie: ".hospital")
  18. New gTLDs for ADULTS (ie: ".porn")
  19. FRENCH new gTLD applications (ie: ".leclerc")
  20. Singular VS Plural new gTLDs (ie: ".deal" and ".deals")

Sunday, January 8, 2023

786 .BRAND domains were created in 2022

 New .BRAND domain name creations kept increasing since January 2022:

  1. January 2022: 18,289
  2. February 2022: 18,320 (+31)
  3. March 2022: 18,375 (+55)
  4. April 2022: 18,449 (+74)
  5. May 2022: 18,674 (+225)
  6. June 2022: 18,741 (+67)
  7. July 2022: 18,833 (+92)
  8. August 2022: 18,894 (+61)
  9. September 2022: 19,036 (+142)
  10. October 2022: 19,067 (+31)
  11. November 2022: 19,025 (-42)
  12. December 2022: 19,075 (+50)
TOTAL for 2022: 786


All reports are updated at the end of each month in the "new gTLD reports" section of Jovenet Consulting.

Monday, November 21, 2022

3 .BRANDs were terminated but...

Some Brands
Some dotBrand new gTLD owners have not found what to do with their Top-Level Domains. For this reason - and also because it cost them $25,000 a year in ICANN taxes, they are withdrawing their application. The .BRAND TLD concerned are:

  1. .ADAC
  2. .LOFT (yes, this one is a dotBrand)
  3. .SES
Learn more here.

It it happens that some applications can be withdrawned, the total number of domain names created keeps increasing month after month (check down the Google sheet). 


Tuesday, November 8, 2022

31 more ".brand" domains created in October 2022

According to the stats published since the beginning of Round 1 of the ICANN new gTLD program and whatever crap is written on Internet, personnalized domain name extensions (ending in ".brand" instead of ".com") continue to generate interest.

When checking the monthly statistics (down this table), not one single month reduces the number of .brand domain names created.

DotBrand Trademarks such as .ALLY - .AMAZON - .HYUNDAI - .LEXUS - .GENTING - .BAUHAUS - .JIO - .ABC - .TOYOTA - .LANXESS - .BRIDGESTONE - .GMO - .SEW - .TUI - .PHILIPS - .SNCF - .LIDL - .IFM - .CANON - .SKY - .SBI and many more contribute to this new trend.

More than 1,000 domains created

Three Trademarks have created more than 1.000 domain names for their own use: .DVAG - .AUDI and .LECLERC.

24 other Trademarks created betwenn 100 and 999 domains for their own use.

Wednesday, August 17, 2022

Google Registry to announce: .BOO & .RSVP new gTLDs

Two Top-Level Domains operated by Google Registry are awaiting their Sunrise Launch according to the Trademark Clearinghouse:
  1. .BOO new gTLD:
    1. SUNRISE PERIOD START: Tuesday, 4 October,
    2. SUNRISE PERIOD END: Monday, 7 November,
    3. CLAIMS NOTIFICATION PERIOD START: Tuesday, 8 November, 2022.

      Google on .BOO (extracted from the application): "The proposed gTLD will provide the marketplace with direct association to the term, ʺboo.ʺ The mission of this gTLD, .boo, is to provide a dedicated domain space in which to enact creative second-level domains related to the term ʺboo.ʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a number of meanings and uses. Charleston Road Registry expects that these uses may include but are not limited to applications such as terms of endearment (hey.boo, youremy.boo)."

  2. .RSVP new gTLD:
    1. SUNRISE PERIOD START: Tuesday, 4 October,
    2. SUNRISE PERIOD END: Monday, 7 November,
    3. CLAIMS NOTIFICATION PERIOD START: Tuesday, 8 November, 2022

      Google on .RSVP (extracted from the application): "The proposed gTLD will provide the marketplace with direct association to the term, ʺrsvp,ʺ which is an acronym of the French phrase ʺrépondez sʹil vous plaît,ʺ which translates to English as ʺplease reply.ʺ ʺRSVPʺ is commonly used as a verb to denote response to an invitation. The mission of the proposed gTLD, .rsvp, is to provide a dedicated domain space in which registrants can enact second-level domains that relate to physical or online events where a response is sought. This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, as supported by the prevalence of events, birthdays, weddings, and other celebrations occurring around the world each day. Evite, one of the primary U.S. providers of online invitations, reports 219 million invitations are created by users annually, further substantiating the demand potential in the proposed gTLD [Source: http:⁄⁄new.evite.com⁄content⁄about_us]."

Fast note: I am French and I never used "RSVP" to say or write ʺrépondez sʹil vous plaîtʺ. This must be something from Canada (they also speak French there) ;-) Of course I am joking.

Tuesday, August 2, 2022

July new gTLD Reports (monthly update)

New gTLD reports are domain name registration volumes' monthly captures, according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease:


  • .BRANDs new gTLDs (.canon - .lamborghini - .aco - .barclays - .deloitte - etc...)
  • New gTLDs about POLITICS (.gop - .vote - .republican - .democrat - etc...)
  • New gTLDs about LUXURY (.rich - .yachts - .chanel - etc...)
  • New gTLDs about MUSIC (.music - .band - .hiphop - etc...)
  • New gTLDs about CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...)
  • New gTLDs about PHOTOGRAPHY (.photo - .film - .gallery - etc...)
  • CITY names new gTLDs (.boston - .london - .tokyo - etc...)
  • New gTLDs for COMPANIES : new domain name extensions we believe companies should secure their domain name(s) with.
  • New gTLDs related to the LAW (.legal - .attorney - .lawyer - etc...)
  • New gTLDs about FINANCE (.credit - .capital - .finance - etc...)
  • COLOR names new gTLDs (.orange - .pink - .green - etc...)
  • New gTLDs about SPORTS (.sport - .hockey - .basketball - .ski - etc...)
  • New gTLDs about ALCOHOL (.beer - .wine - .vodka - etc...)
  • New gTLDs about REAL ESTATE (.realestate - .realtor - .villas - etc...)
  • New gTLDs about RELIGION (.catholic - .bible - .church - etc...)
  • New gTLDs about CARS (.taxi - .auto - .car - etc...)
  • New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...)
  • New gTLDs on ADULTS things (.wtf - .adult - .porn - etc...)
  • FRENCH new gTLD applications : these are applications submitted by French companies only
  • Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .car and .cars).

Check all 20 reports

Saturday, July 30, 2022

The .BUGATTI new gTLD ends its application

The .BUGATTI Registry, which had 7 domain names created in total has decided to withdraw its dotBrand new gTLD application.

The letter to ICANN suggest to terminate the Top-Level Domain "as soon as possible".

Read the termination letter here (on LinkedIn).

.BRAND new gTLD Reports are updated once a month.

.BRAND new gTLD Reports are updated once a month.
Cick here !