I also found very sad to see brands such as TOYOTA, MINI, AUDI and HYUNDAI "talking .com" in their ads. These four prestigious Trademarks have applied for their new gTLD and could have use it:
- ".toyota" domain names exist: http://nic.toyota/
- Mini has a website for its Cabrio but redirects it:http://cabrio.mini
- AUDI has plenty of live websites but did not even mention one:
- The ".hyundai" domain name extension has been delegated.
Super Bowl 50 won't have helped much launching new gTLDs from the first Round of the ICANN new gTLD program. It appears that it will take more rounds for this and I am confident that persons in charge of selling beer and cars will have learnt more by that time. But did I miss something here?
Let's be fair play with Donuts: there was a new domain name used for a 60 seconds spot commercial. Lionsgate unveiled its Super Bowl TV spot for Gods of Egypt but that was a bit earlier, before the show to begin.
Lionsgate is a good example, I suggest to have a look at its library of movies: many have their official website and Gods of Egypt is not the only movie to have its "film" domain name.