The new gTLD info of the day (Wednesday)

It is becoming a fashion for Registrars to publish a monthly "new gTLD review". If the Nameshield Group is already pretty efficient at providing detailed info related to new gTLDs, we have spotted more reports in our Newsletter.

1. HOT: apply for your .BRAND new gTLD: what you need to know;
2. Domain name service provider posts its New gTLD review;
3. How to migrate from  from old ".com" to a new domain name.
4. Two Sunrise Periods to end soon;
5. Best "new domain name" wins a prize here;
6. The .CLUB Registry celebrates the Chinese New Year;
7. Another article covers Donuts' move to strengthen film industry relationships with anti-piracy agreement (the .FILM new gTLD);
8. More news coming during the day.

The Nameshield Group: Registry, Corporate and Retail Registrar

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The new gTLD info for Tuesday the 9th

We have a new CEO. I mean by this that the ICANN has a new CEO and he is replacing Fadi Chehadé who is leaving in March 2016. What is the relation with new generic Top-Level Domains? Well, the ICANN CEO is a member of the New gTLD Program Committee, the group to have the final word when it comes to saying "yes" or "no" to a new domain name extension. Remember ".sucks"? A good French article found on the .SHOP new gTLD and a cool initiative brought to the entire domain name business.

• ICANN's new CEO;
• New gTLDs: this is just enormous (in French);
• New ".club" domain names have met adoption;
• Innovation brought to the FILM industry: thank to new gTLDs;
• 12 000 000 new domain names and increasing;
• Public Comments Advise Against a UDRP Review;
• A new gTLD Utilization Report;
• HOT: Webinar on new gTLDs (tomorrow):
• What new Top Level Domains mean for digital marketers;
• What impact this will have on Search;
• What you need to do to protect your clients;
• A step by step guide on what to expect in 2016.
• More coming during the day.

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The Nameshield Group: Registry, Corporate and Retail Registrar

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Did Brands use new domains for Super Bowl 50?

Yesterday, I took the time to have a look at most advertisements and Super Bowl teasers on YouTube. I watch many of them and I found no Brand using a new domain name; even Budweiser, which registered its ".beer" domain name redirects it to its ".com".

I also found very sad to see brands such as TOYOTA, MINI, AUDI and HYUNDAI "talking .com" in their ads. These four prestigious Trademarks have applied for their new gTLD and could have use it:

• ".toyota" domain names exist: http://nic.toyota/
• Mini has a website for its Cabrio but redirects it:http://cabrio.mini
• AUDI has plenty of live websites but did not even mention one:
• http://www.nic.audi/corporate/en/company/history/motorsport.html
• The ".hyundai" domain name extension has been delegated. 

The Acura Trademark, which did not apply for its dotBrand, could have shown innovation with a ".car" or a ".auto" but I believe it is too early.

Hyundai (...) even showed a very long domain name: hyundaibluelink.com. Not only it is very long and redirects to an even longer URL but it could have used a hyundai.blue or a hyundai.link !

Super Bowl 50 won't have helped much launching new gTLDs from the first Round of the ICANN new gTLD program. It appears that it will take more rounds for this and I am confident that persons in charge of selling beer and cars will have learnt more by that time. But did I miss something here?

Let's be fair play with Donuts: there was a new domain name used for a 60 seconds spot commercial. Lionsgate unveiled its Super Bowl TV spot for Gods of Egypt but that was a bit earlier, before the show to begin.

Lionsgate is a good example, I suggest to have a look at its library of movies: many have their official website and Gods of Egypt is not the only movie to have its "film" domain name.

http://www.firstshowing.net/2016/see-the-full-super-bowl-spot-for-alex-proyas-gods-of-egypt-movie/

Posted in yesterday's Newsletter.

The Nameshield Group: Registry, Corporate and Retail Registrar

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The new gTLD info of Monday (TGIM)

I am impressed by the few number of Registries who promote their TLD so...I agree easily that we often talk about the same Top-Level Domains. Today, I found info about Verisign, the dotGay new gTLD, some articles about new gTLDs and their benefit, the GReat Newlsetter from "Loic", dotBuzz and again... the .SHOP auction.

• Priority Access Program for the First IDN New gTLD, .コム;
• Major group to support community .GAY new gTLD application;
• New domain names: do I need one?
• Rightside - What are you doing?
• New gTLD development;
• Movies and New gTLDs: Trends and the Future of Film Online;
• Several examples of .BUZZ websites;
• Famous musician promotes the .MUSIC new gTLD;
• A Corporate Registrar's thought about the .SHOP auction;
• Registry adds two millionth domain;
• Loïc's Newsletter about new gTLDs.

To reach out to the info: come on in!

The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements