.BRAND new gTLDs: Google shows the way

Good to know
The .CLUB Registry is stopping to renew dropped domain names. How to understand this:

1. These domain names are going to be available on the market so it is expected that some Premium domain names will be made available for around $10 at Uniregistry when they would have cost much more.
2. All won't be free to register at a small price because there are specialized domain name platforms out there that will register them to auction them. In one word, it means that you will have to bid.
3. Hurry-up because domainers are always the first one informed about this: it started on October the first.
4. Where to go: here to check, and here to buy your next Premium ".club domain name.

Google, the .BRAND way
You might have noticed that Google just launched its first .BRAND new gTLD: it is blog.google. Surprisingly, this News looks like an answer from this post from last Thursday.

Apple: something coming?
When thinking about Google's moves, I like it to check what followers are doing so I hit "site:.apple" and found the below. Did you see notice the "store.apple"?

New domain name registration volumes:

• New gTLDs related to CITIES (check for the .DUBAI new gTLD);
• New gTLDs related to CATERING;
• New gTLDs related to PHOTOGRAPHY;
• French connotations (some new gTLDs were removed from the list);
• HOT - Generic new gTLDs;
• New gTLDs related to CARS;
• New gTLDs related to HEALTH.

Tonight's Newsletter:
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In last Friday's Newsletter:

1. A Look at New gTLDs Numbers… We're Doing Good;
2. HOT - New Case Studies (.CARS, .CAR, and .AUTO);
3. HOT - Top 3 e-commerce new gTLD registration performance;
4. Brand bunfight: the .PHARMACY new gTLD;
5. The .BLOG Sunrise Period end in 2 weeks;
6. .GLOBAL just dumped a lot of interesting data;
7. Dominion Registries Partners With NCC Group;
8. New gTLD domain names not functioning in edge?
9. Yale Law Professor Zeros in on Discriminatory Treatment of .GAY
10. A New Blogger’s Guide to Selecting a Domain Name;
11. Get In On China's Hot Video Trends With Fully-Chinese Domain Names.

Previous Campaigns can be viewed on www.newsletter.domains.

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