Backend Registry: I want you to build my next new gTLD offer

At Jovenet Consulting, we think that the next round of the ICANN new gTLD program will be quite something: we spent the past 10 years watching how existing new registries behave and we now quite know what upcoming applicants want: if some just don't know - like in was the case in the first round, some do.

Many lessons were learnt on applicants' expectations prior to the first round to start in 2012 but today's reality turns out to be different, numbers don't lie : only 6 registries on a list of more than 500 reached out to more than 1 million domain names. Is this where a future applicant wants to stand after 10 years of existence? This is a true question to have prior to submitting a new gTLD application to ICANN.

Combining efforts with a "Backend"

We already know what many upcoming applicants want to pay, we also know that they have high expectations. If submitting a dotBRAND application will be an easy procedure, creating a Registry to sell domain names will not be the same: does an applicant who enters the game want to renew 1.500 domain names each year? Probably not. What about 100,000 or one million? Sounds better doesn't it?

With that objective in mind, applicants will need to address the right partners and backend registry provider: some are already well prepared for dotBrand type of applications but "selling" domain names through the network of accredited registrars will require a studied strategy and a team.

Backend Registry required

Jovenet Consulting is confident that a company willing to invest thousands of dollars/euros in its new gTLD project will want a clear path to success. To do so, we - Jovenet Consulting, want to partner with a Backend Registry provider, not only to develop the best offer on the market but also to be able to offer that "key in hand" solution to our clients.

Our vision is to make it more simple for upcoming applicants to launch their Top-Level Domain. To do so, we want to partner with a Backend Registry provider for which we will sell the offer to our clients if we believe it is a good one. We want this to be a team's job and not a "do it all and send us your client". We are ready to sign a contract for this.

For interested backend registries, please contact us at Jovenet Consulting.

April & May new gTLD Reports

New gTLD reports are monthly captures of domain name registration volumes according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease:

1. New gTLDs related to .BRANDs (.canon - .lamborghini - .aco - .barclays - .deloitte - etc...)
2. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...)
3. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...)
4. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...)
5. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...)
6. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...)
7. New gTLDs related to CITIES : these are city names only (.london - .tokyo - etc...)
8. New gTLDs for COMPANIES : new domain name extensions that we believe a company should keep its eyes on
9. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...)
10. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...)
11. New gTLDs related to a COLOR (.orange - .pink - .green - etc...)
12. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...)
13. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...)
14. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...)
15. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...)
16. New gTLDs related to CARS (.taxi - .auto - .car - etc...)
17. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...)
18. New gTLDs related to ADULTS (.wtf - .adult - .porn - etc...)
19. FRENCH new gTLD applications : these are applications submitted by French companies only
20. Multiple Registries : group of Registries operating five (5) and more domain name extensions (expired in December 2020)
21. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts).

CHECK THE REPORTS

February 2022 new gTLD reports

New gTLD reports are monthly captures of domain name registration volumes according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease.
This method is a good way to see if these domain names meet adoption by consumers or not.

1. New gTLDs related to .BRANDs (.canon - .lamborghini - .aco - .barclays - .deloitte - etc...);
2. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
3. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
4. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
5. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...);
6. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
7. New gTLDs related to CITIES : these are city names only (.paris - .london - .tokyo - etc...);
8. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
9. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
10. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
11. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
12. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
13. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
14. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
15. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
16. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
17. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
18. New gTLDs related to ADULTS (.wtf - .adult - .porn - etc...);
19. FRENCH new gTLD applications : these are applications submitted by French companies only;
20. Multiple Registries : group of Registries operating five (5) and more domain name extensions (expired in December 2020);
21. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts).

Why not join the new gTLD Group on LinkedIn?

The new gTLD group on LinkedIn is a group I started many years ago and on which I keep posting about new gTLDs (Top-Level Domains) and dotBrands, also called ".BRANDs".

I frankly admit that I am lazy posting on my blog and it is far more easy to post onto that group I moderate. The address is https://www.linkedin.com/groups/1840166/ and it required to be logged on LinkedIn.

There are now 2900 subscribers and I post quite often about what is important.

It is also where I announce new gTLD service providers ;-)

2,149 .BRAND domains were created in 2021

New .BRAND domain name creations kept increasing since January 2021:

1. January 2021: 16,075
2. February 2021: 16,864 (+789)
3. March 2021: 17,111 (+247)
4. April 2021: 17,245 (+134)
5. May 2021: 17,404 (+159)
6. June 2021: 17,544 (+140)
7. July 2021: 17,614 (+70)
8. August 2021: 17,699 (+85)
9. September 2021: 17,854 (+155)
10. October 2021: 17,944 (+90)
11. November: 18,067 (+123)
12. December: 18,224 (+157)

TOTAL for 2021: 2,149

All reports are updated at the end of each month in the "new gTLD reports" section of Jovenet Consulting.

On .AFRICA Legal Representations & Costs

I thought the .AFRICA case was over but it seems not. This is an extract of how much it cost the opponent to complain...for fraud?

Extracted from complainant's latest publication entitled "Battle Continues, as Fraud Claims Can't be Buried!":

The cost of the legal fees for the past decade including the IRP and trail court efforts plus other legal consulting fees amount to nearly USD 2million. The most recent appeal cost by Dechert was an agreed fixed fee of USD 170,000.00 which was exponential compared to other similar firms. Even so, Dechert still wanted to renegotiate a fee hike for USD500,000, just before the oral argument, which DCA thought was unethical and did not pay. The trial cost with two bench trials was USD 1,000,000.00 plus. Everyone got paid for what they asked for, except DCA. This is without even considering the over USD 600,000.00 spent on project investment. So, there was no justice in DCA walking away with no relief.

More here.