Most users who already use websites have heard about domain names and they know what they are. Although .COM domains are already very popular, they are no longer as appealing as they once were, because they don't mean anything as such and all of the cool, short names have long since been registered. In 2014, this will change with the emerging new domain names. I like to think that it is possible that, with the increased communications that exists around new gTLD and the fact that many of these new domain names actually mean something, people will start paying more attention. For example, I like the idea of a www.discovery.science , but I doubt I will ever click on a discoveryscience.com.
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