Companies to register more "new" domains

That is a fact, companies don't have the budget to register their name in all new domain name extensions but they tend to register more domain names in targeted extensions. But...by the way, why would a company want to register its name in all available new domain name extensions?
Would it make sense for a company based in...Washington (USA) to register a domain name ending in ".sarl" when "SARL" is a corporate identifier in France, Switzerland, Luxembourg, Algeria, Morocco, Tunisia and Lebanon?

For this reason, we selected what we consider, the best domain name extensions to register a domain with for Companies; no matter where they are located.

The list of domain name extensions also includes the legacy ".com" domain name extension because we consider (for probably the next 10 years) that this old extension will remain a good one to secure and to use as a redirection to a new domain name. We also included two other legacy extensions and .TEL is one of them.

In this report, seven registries have more than 100,000 domains registered and four of them are increasing their domain name registration volume very significantly this month.

Two extensions, including an IDN, are losing registrations: 7,000 for the IDN when the .BLOG new gTLD does the opposite and gains 7,000 more domains!

The full monthly report is available in our Newsletter only which is sent tonight at 8PM CET.

For those who have an access to this specific report, we welcome your comments and will be happy to add an extension if it answers this question: "my company is based in Africa; does it make sense to register the Company's name in this specific extension?" Note that all websites are not translated into English but could be at a certain point in the Future of the Company. Some companies also secure their assets and register domain names to block a third party from doing it. There are various reasons why it can make sense to register a domain name, even if it won't be used.

New gTLDs and City names

The city of Istanbul gains more than 1,000 new domain registrations in one month, with its .ISTANBUL new gTLD. Three cities have sticked to the red for the past 3 months and keep losing registrations. Six cities are "in the blue" and have kept gaining more registrations for the past two months.

Eight cities just...don't want to launch and have one single domain name registered. One of them, the city of Boston and its .BOSTON new gTLD, should launch soon.

The .SYDNEY new gTLD passed the 10,000 new domain name registrations: "Congrats".

We are comfortable with adding the .TOURS new gTLD as a city name since this French city, also called "Le Jardin de la France" ("The Garden of France"), has a population of 140,000.

The domain name extensions concerned are:

1. .NYC
2. .BERLIN
3. .LONDON
4. .TOKYO
5. .CITY
6. .AMSTERDAM
7. .KOELN
8. .HAMBURG
9. .MOSCOW
10. .PARIS
11. .ISTANBUL
12. .МОСКВА (xn--80adxhks)
13. .WIEN
14. .VEGAS
15. .IST
16. .MIAMI
17. .SYDNEY
18. .MELBOURNE
19. .QUEBEC
20. .BARCELONA
21. .BRUSSELS
22. .TOURS
23. .COLOGNE
24. .CAPETOWN
25. .NAGOYA
26. .YOKOHAMA
27. .GENT
28. .JOBURG
29. .TAIPEI
30. .OKINAWA
31. .TOWN
32. .DURBAN
33. .RIO
34. .OSAKA
35. .KYOTO
36. .DUBAI
37. .BCN
38. .MADRID
39. .STOCKHOLM
40. .HELSINKI
41. .BUDAPEST
42. .DOHA
43. .ABUDHABI
44. .BOSTON

The April 2017 full report is available here.

We are open to add more city names, no matter if they are a generic string with multiple meanings. Forward the names to us. Thank you.

Latest new gTLD NEWS

These are the contents related to new gTLDs that we published a link to, in our latest gTLD.club Newsletters:

1. The .FILM namespace is a viable new gTLD;
2. Spotlight on the .CAM new gTLD;
3. China approves more gTLDs;
4. Interesting - How SHARP uses its ".sharp" domains;
5. The .RADIO Launch timeline has been updated;
6. Events:
1. Webinar on Geographic Names: 25 April 2017;
2. The AFNIC Forum: 18 May 2017.
7. A new domain was sold for $183,000;
8. HOT - Innovation in new gTLDs;
9. .VIP and geographic gTLDs update;
10. Bloomberg Loses URS?
11. .BASKETBALL domains are live;
12. URS is fast and cheap, but…
13. HOT - Les modèles des nTLDs: questionnement;
14. From $111 .BET Premium to a $6,500 sale;
15. Search Engine Optimisation for .BRAND domains;
16. HOT - Experts agree, nTLDs are as good as any other TLDs for SEO rankings;
17. Can (and Should) Failed New gTLDs Be Saved?
18. Almost 10% Of New gTLD Registrations In Upcoming Delete Status;
19. Brand TLD Market Brief – March 2017;
20. Country Bias in new top level domains;
21. HOT - Studying .BRAND New gTLDs;
22. LOL - When is the next round?
23. HOT - The Dot Brand Observatory: a "date" is not the only question anymore;
24. Registry wins .AFRICA domain battle;
25. Want a .MAKEUP domain?
26. Your Guide to Brand Top-Level Domains;
1. What Are Brand TLDs?
2. Why Now?
3. What does the program status look like today?
4. Why Many Big Brands Are Making the Move
5. Cost Benefit
6. What are domain names worth?
7. What does it cost to protect a brand?
27. Donuts tries the dirt-cheap domain model;
28. Rightside changes brand blocking service for new TLDs;
29. New gTLD Public Comment Opportunities.

We look for one single sponsor to which we will offer exclusivity on all contents and publication platforms until - and during - the next round of the ICANN new gTLD program. For details please see this offer.

Photography and new gTLDs

There are 3 major increases this month in domain name registration volumes related to photography and one extension which keeps losing records. The extensions chosen to match with the subject of photography are:

1. .WEBCAM
2. .PHOTOGRAPHY
3. .PICS
4. .MEDIA
5. .PHOTO (s/p)
6. .STUDIO
7. .DIGITAL
8. .VIDEO
9. .PHOTOS (s/p)
10. .GALLERY
11. .GRAPHICS
12. .PICTURES
13. .CAMERA
14. .FILM
15. .CAM
16. .ART
17. .MOVIE
18. .SONY ®
19. .CANON ®
20. .MOV
21. .PANASONIC ®
22. .YODOBASHI ®
23. .GOLDPOINT ®
24. .NIKON ®
25. .OLYMPUS ®

The few photography trademarks to have applied for their own domain name extension still do not have found how to use them. If Canon has launched one commercial ".canon" domain name, its major competitor Nikon is still in stand-by. The Sony Trademark, which is not only related to Photography has launched a few initiatives and has 8 ".sony" domains registered as of today.

Check the full report at Jovenet Consulting.

New gTLDs related to Catering

This a series of 18 reports related to new domain name registration volumes. The first report is for domain names extensions related to Catering and Food. The extensions concerned are:

1. .PUB
2. .COFFEE
3. .CAFE
4. .MENU
5. .RESTAURANT
6. .KITCHEN
7. .BAR
8. .PIZZA
9. .CATERING
10. .RECIPES
11. .COOKING
12. .REST
13. .FAGE ® (see a case study here)
14. .食品 (food)
15. .EAT
16. .FOOD
17. .PAMPEREDCHEF ®
18. .FOODNETWORK ®
19. .COOKINGCHANNEL ®
20. .CITYEATS ®
21. .MCD ®
22. .MCDONALDS ®

Noticeable domain name registration increases are more in the 100 rather than the 1000. No domain name extension is in the red this month but the much awaited .MCDONALDS domain name extension still does not show one single registration...yet. The .MCDONALDS new gTLD is an important .BRAND since this trademark has the capacity to communicate worldwide: something that new gTLDs desperately need to install and demonstrate usage. Trademarks (.BRAND new gTLDs) were added a little ® sign to be recognized.

Did you notice?

There are two domain name extensions for:

1. "Café": the .CAFE new gTLD, and;
2. "Coffee": the .COFFEE new gTLD.
   (https://morere.coffee/)

But no application was submitted for:

• "Thé" nor;
• "Tea".

Just for the note, none of the two strings are listed in the ISO 3166 alpha-3 code list of prohibited strings by the ICANN new gTLD program.