Friday, June 23, 2017

The .BOND Sunrise Period starts

As published on the Trademark Clearinghouse's calendar, today starts the .BOND Sunrise Period.

WHEN
  • START: Friday, 23 June, 2017 - 16:00;
  • END: Sunday, 23 July, 2017 - 16:00.
OK, so what first comes to your mind when you read this? "James Bond"? Well no: this is the new gTLD application for the Bond University.

I went through the application to learn a little more about what the plan is for this TLD and you will find it below; but while I am here, it is my pleasure to say "hello" to the Bond University's Digital Marketing Manager whose first name is "James" ;-)

WHAT
This is an extract of the new gTLD application submitted to the ICANN:
The .bond gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative Internet space where information, services and resources regarding Bond University’s degrees, courses and events will be closely controlled by Bond University Limited (Bond University). The majority of the anticipated domain name registrations in the .bond gTLD will be used to provide easier access to information for students and staff. A subset of domain names has the potential to be created and used for communicating and marketing the Bond University brand internationally, with internet users assured of brand authenticity.
The .bond gTLD will facilitate greater trust and assurance from internet users connecting with Bond University online, whilst still allowing convenient and efficient interaction.
Bond University’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Bond University is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
  • consumer trust: the .bond gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Bond University and its affiliate entities, at this stage, which will provide added consumer trust that .bond domain names are trustworthy. As .bond domain names are subject to registration standards, policies and procedures under Bond University’s control, this eliminates the possibility of malicious conduct within the .bond domain space;
  • competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .bond gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
  • consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Bond University’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Bond University. As Bond University has effective control over the registration and use of domain names under .bond domain space, this will also contribute towards general service innovations on the internet.

    Given the restricted nature of the .bond gTLD, the projected number of registrations are likely to be limited. It is anticipated that about 40 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to around 100 domain names as Bond University develops and implements new degrees and courses, services and marketing campaigns.

    Bond University does not intend to utilise Internationalized Domain Names (IDNs) at the second level initially. However, as the use of the .bond gTLD evolves, Bond University may wish to utilise IDNs to allow its current and future students to engage with .bond in their native language, creating a more positive user experience and encouraging diversity.

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