Saturday, December 26, 2015

Merry Christmas



I wish the new gTLD’s little world a Merry Christmas



I am happy to have shared news, info and provided consultancy services for these past four years and hope 2016 will be a good year for new gTLDs’ universal acceptance...and new domain name registration volumes.

The ICANN new gTLD program
Most new gTLD applicants are aware that things are not happening the way they should have but from my eyrie, I see registration volumes increasing: some registries cheat and some don’t. Whatever their strategy is, I believe that what matters is renewals and renewals are here: volumes increase slowly...but they increase.

Numbers are in the green
The reason why I am confident that new domain names will be a success is that I have been studying numbers once a week since 2012 and it is easily noticeable when an entire project like the ICANN new gTLD program is a success or not. When it is a failure, most numbers are in the red and actually...very few are.

Brands don’t use their .TRADEMARK
Those who could afford to apply for their .BRAND don’t use their domain names and I think it is a pity. There are many Luxury Goods & Jewelry brands who have spend a fortune applying for their own domain name extension and the result is that...they don’t use them.

New gTLDs are “pure innovation” and I really have a hard time understanding why so much money was spent to participate in the first Round of the ICANN new gTLD program to benefit from this innovation when Round two is coming and major Brands still communicate...with their “.com”. This is my word to existing .BRAND new gTLD applicants: “don’t wait for Round 2 to demonstrate your capacity to innovate”!


Jovenet Consulting
Jean Guillon

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