Wednesday, January 6, 2016

Why would you buy a domain name in an auction?

Auctioning new domain names has become a trend: not only to sell Premium domains to potential investors but also...to install new extensions on a crowded market. If investors usually buy generic domain names to re-sell them, many Registrants (traditional buyers) buy them to promote a product or a service like this is the case for soap.club and coffee.club.


NamesCon
NamesCon has become an event most (new) Registries attend, and the reason for this is simple: it is where Premium domain names are sold to investors. It also gives a good visibility to domain names with potential. Many domainers attend this conference but not only... Registrars attend too, even the ICANN sends its speakers.

Don't like domaining ?
Think twice. Major Corporations buy Premium domains - with a meaning - because they have understood the potential of a generic domain names. The reason why I believe that keeping an eye on these auctions is a must do for Trademarks is because...speaking as a consumer... "dior.jewelry" looks nicer than "www.dior.com/couture/en_int/jewellery" to me. Lucky me, Christian Dior Couture is the owner of this domain name.

A new auction for ".club" domain names
The Registry has already been very successful offering Premium domain names: wine.club was sold for $140.000,00. Many other .club domain names were sold during various auctions on several platforms. On January 11, 2016 at 2:00 PM Pacific Time (5:00 PM Eastern Time), the .CLUB Registry will offer to participate in an exclusive domain names auction for:
Major clubs or Trademarks representing a sport are welcome to join to participate. More information is available here.

Football.club
This domain name, like many sports ".club" domain names, won't be for sale during this auction but I'd suggest any representative of any sport to do the test: try to enter the name of a sport in your browser and add ".club" in the end. See what happens ;-)


Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

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