Friday, February 8, 2019

Interesting use of the .WEBER new gTLD

Many dotBrand new gTLD applicants still don't know what to do with their personalized domain name extension. I am confident that a lot of service providers have plenty of ideas on how to use such domain names but some Trademarks are starting to demonstrate interesting uses of their TLD.

Languages, not countries
I find it funny to browse on a website to find country flags pointing to language pages. When thinking twice, is this really what the web is made for and don't we already use country code Top-Level Domains for this: shouldn't a ccTLD qualify to point to the website of a company FOR its country of residence and not the language in which its content is offered?

Today, many websites use the flag of a country to point to a language but then, why use an American flag when you could use a British one to point to an English written content? The same applies to all other most spoken languages in the world: Spanish is spoken in Mexico for example, and French is spoken in Canada.

The Weber use of their .BRAND new gTLD
I went to Google and hit "site:.weber" (without quotations) in the search field and I found the list of ".weber" domain names using two letter country codes as their second level domain:
  • www.es.weber
  • www.fr.weber
  • www.ru.weber
  • www.bg.weber
  • www.hu.weber
  • www.de.weber
  • etc...
When checking each page, there is no sign of a flag or a country name, so my understanding of this strategy is that each content is dedicated to...a language and not a country of residence (but UK maybe and its www.uk.weber). I found no www.us.weber (USA) nor a www.ca.weber (Canada).

For the note, there are official codes for countries, but there are 3 letter codes for languages too. For content dedicated to languages, I would rather have chosen 3 letter codes.

DotBrand new gTLDs offer new opportunities
Country codes Top-Level Domains (two letter domain name extensions) and sub-domains (the "www" in a domain name  for example) already offered plenty of opportunities but a .BRAND new gTLD offers something that all other domain name strategies do not offer:
  • Availability: all domain names are available in a .BRAND new gTLD;
  • Innovation: using official 3 letter second level domain names could be the next trend to qualify a content in a specific language.

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