The .DAY Sunrise Period is coming

Google announced the .DAY Sunrise Period:

When:

• Start: 14 December 2021
• End: 24 January 2022

Purpose of the Proposed gTLD:

(what the application says)

Charleston Road Registry is an American company, wholly owned by Google.

The proposed gTLD will provide the marketplace with direct association to the term, ʺday.ʺ The mission of this gTLD, .day, is to provide a dedicated domain space in which registrants can enact second-level domains that relate to memorable, special, or hallmark days and⁄or physical or online events. This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of uses. Charleston Road Registry expects these uses may include but are not limited to applications such as birth.day, christmas.day, wedding.day, rememberthat.day, and event.day.

The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives.