One new gTLD report that I update on a monthly basis has gained a lot of traction, it is the one that concerns Singular VS Plural new gTLDs: which, of the two domain name extensions, receives more domain name registrations?
Sticking to one
Some extensions can't yet be compared as they have not really launched yet and stick to one domain name registered. It is the case for .COUPON - .CRUISE - .DEAL - .FAN (5 registrations) - .WATCHES and .MOTO (which does not count since it is a .BRAND).
What to think about these variations?
- Marketing/selling method: for .ACCOUNTANT and .ACCOUNTANTS, you can clearly see that there's something
wrongstrange: how can there be such a difference between the two same extensions when one has 94,000 more domain names sold at the end of the year while the other only has 2,500 domains on the market? Selling at ultra low prices is one method used by multiple registry Famous Four Media For .ACCOUNTANT but could this be the only reason?
- There is a price difference for .GAMES and .GAME (this is one example): the first one can be bought for less than $10 when the other will cost $160 for one year. That makes quite a difference when having to choose for the right extension.
- Some TLDs are losing traction: it is quite possible that some TLDs have been "boosted" after launch (come on...we all know that) but the problem is that it cost to boost a TLD and when names don't meet adoption, even when "given away", it is clear that boosting an extension has to end, and happens bullet 4 below.
- No renewal: a domain name which has not found its registrant for a renewal it is just dropped and that is also why some registration curves form the report go in the opposite direction.
The .LOAN - .ACCOUNTANT and .REVIEW new gTLDs belong to the same multiple registry Famous Four Media. All three have (very) surprising high registration volumes compared to other TLDs from the list.
This major new gTLD actor often offers promotions to its accredited registrars. In simple words, and added to the ultra low price of its domain names, it means that you should buy today...and for 10 years if you are concerned by their domain name extensions.
Check the full report here (the report is now available in French too).