Friday, April 6, 2018

Verified Twitter accounts for Registries

A domain name extension is operated by what we call a "Registry", a monopolistic situation since there is one registry - worldwide - for a domain name extension. Let's give an example here, the registry for ".club" domain names is .Club Domains, LLC : a company based in Florida. For the ".eco" Top-Level Domain (example shown below), it is...this company.

Making sense
As an intense follower of the worldwide new gTLD activity, I noticed that some registries' Twitter account start to "be verified". In more simple words, it means that they are legitimate. In even more simple words, it means that they really are who they say they are: the legal monopolistic organization to have been granted authorization to deploy a new domain name extension by the ICANN.

The information can be confusing on Twitter when following the news about a TLD: many applicants started to promote their extension before learning that there could be more than one applicant (...) In other words, there are several accounts on Twitter looking like they could be an official registry account (but they are not). The ".eco" is an official one.

In terms of wording, it can be confusing too since those to buy domain names, or those with an interest to follow news about a certain TLD, are not necessarily familiar with the vocabulary used in the domain name space: when finding the unverified Twitter account of a registry, a user can fall onto a crap domainer twitter account trying re-sell domain names from that registry. Most of the domaining activity is absolutely not connected to the registries, registries often have their own premium domains program.

I strongly believe that it makes sense for a registry to ask to have its Twitter account "verified":

  1. As a person involved in domain name things, it is of interest to me and it probably is the same for many IP and IT departments involved in domain name operations;
  2. It should be an easy task since a registry is a monopoly so it matches with the Twitter definition of a verified account: "An account may be verified if it is determined to be an account of public interest. Typically this includes accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas". Isn't a legal monopolistic position a key interest area?
How to
First, it would be a good thing for registries (but .BRANDS maybe) to have a twitter account. Then it would make sense to use it because most believe that it is the job of accredited registrar to promote their TLD when domain name registration volumes have clearly demonstrated that it is not.
Second, Registries should have a strategy because adopting a Twitter account will generate interest and an account which does not publish anything sends a bad messages to potential registrars and registrants.

Then, registries should read that page and learn more about verified Twitter accounts but...don't expect to be verified soon because:
  1. Being verified takes time;
  2. Twitter has temporarily stopped verifying accounts so you will have to wait.
To registries: once verified, send me your Twitter account, I'll be happy to shout out loud.

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